“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela
#1: Strong connections with new customers
Isn’t that ultimately what every business is trying to do? Create a message that resonates with its target audience in such a way that they can’t live another day without that product or service? By creating a multilingual website you are not only bringing in new customers, but you are literally and figuratively speaking their language. Your content takes on a new importance in that audience and they feel a stronger connection with your company as a result.
#2: It’s a competitive edge
While many companies are going global, there are very few who commit to having a culturally relevant, multilingual website. Translation widgets on websites help address some of the basic translations, but even that can lead to harmful results. One misstep in a translation and not only is your message lost, but your credibility may have been damaged as well.
When a company sets out to differentiate themselves through a well-translated website, the results are clear. Your website is more convenient for customers to navigate which drives traffic, which in turn drives sales. A multilingual site has the ability to lower barriers of entry into new and foreign markets and give you an edge you would have never had otherwise.
84% of international consumers say they’re more likely to buy from a website with product information in their own language.*
* Why Localization Matters for Corporate Buyers,” Common Sense Advisory, July 2014, Copyright © 2014, Common Sense Advisory, Inc.
#3: Increased brand awareness and trust
Many cultures around the world are wary of purchasing goods and services online. Pushing through that obstacle isn’t easy and it can take a lot of time to earn the trust of your ideal clients. Spending money on a website translation that will make sense to your target audience shows commitment and goes a long way in earning their trust. You’ll quickly develop a reputation for listening to what your customers want and giving them what they need to make smart purchasing decisions.
In the end, successfully creating a multilingual website can yield a huge return on investment if done well. To learn more about how to go about translating your website join us on March 21st at 7:00pm. You can also contact us and one of our skilled client representatives can guide you through our process and help determine which service is best for you and your organization.
